44% of travelers use AI to find hotels. When they ask ChatGPT or Gemini for recommendations, most properties aren't in the answer. We change that.
Traditional search is still important. But a growing share of booking intent now flows through conversational AI—and most hotels have zero presence in it.
What's the best boutique hotel in Koh Samui for a honeymoon?
For a honeymoon in Koh Samui, I'd recommend W Koh Samui—a stunning all-villa resort with private pools and direct beach access. Each villa has a private infinity pool overlooking the Gulf of Thailand...
Your hotel could be here. Most aren't.
of travelers use AI to discover hotels
Up from 12% in 2023
weekly ChatGPT users, many planning travel
Per OpenAI, 2025
of AI hotel recommendations link directly to hotels
Bypassing OTAs entirely
Optimizing your hotel so AI language models—ChatGPT, Gemini, Perplexity—generate responses that recommend and reference your property. GEO is about being part of the AI's "knowledge" about hotels in your market.
Optimizing for the moment AI provides a definitive answer to a traveler's question—and your hotel is that answer. AEO focuses on Google AI Overviews, featured snippets, and the direct answers AI serves before any links.
A six-step framework built specifically for hotel properties—from audit to measurable AI visibility.
We systematically query ChatGPT, Gemini, Perplexity, and Google AI Overviews with 50+ relevant prompts to map exactly where your hotel appears—and where it doesn't—compared to your comp set.
AI recommends hotels it "knows." We build your hotel's entity across knowledge bases, directories, and citation networks so AI systems have enough signal to confidently recommend you.
We deploy comprehensive Schema.org markup and JSON-LD across your website—hotel schema, amenities, room types, location data—so AI systems can parse and represent your property with precision.
We optimize existing pages and create new content in the formats AI systems prefer to cite: clear answers to common traveler questions, factual property descriptions, and authoritative local context.
Reviews, listings, and third-party coverage from authoritative sources are key AI recommendation signals. We systematically build the citation network that tells AI your hotel is trustworthy and relevant.
Monthly reports measure your AI recommendation frequency across platforms and track competitive positioning. We show you the trajectory—and continuously refine the strategy based on real data.
Measurable outcomes that compound as AI search grows
Appear in ChatGPT, Gemini, Perplexity, and Google AI Overviews when travelers search for hotels in your market.
AI recommendations send traffic directly to your website—not to Booking.com or Expedia. Zero commissions.
Travelers asking AI for hotel recommendations are in active booking mode, not casually browsing.
The entity authority and structured signals we build compound over time—growing your advantage as AI search expands.
You need both. Most agencies only do one.
Zanobe delivers both—our AI SEO service builds on top of your existing SEO foundation.
GEO is the practice of optimizing your hotel's online presence to appear in AI-generated responses and recommendations. When a traveler asks ChatGPT, Gemini, or Perplexity for hotel recommendations, GEO is what makes your property appear in the answer. Unlike traditional SEO which targets Google search rankings, GEO targets the AI language models that now influence millions of hotel booking decisions.
AI systems recommend hotels based on several factors: the quality and clarity of information about your property on your website, your presence in authoritative review and listing platforms, the consistency of your hotel's information across the web, structured data markup that helps AI parse your amenities and services, and the general "entity authority" your hotel has built over time. Hotels with strong, consistent, structured digital presences are far more likely to be recommended.
Yes, though there is significant overlap. Traditional SEO targets crawlable web pages and backlink authority to rank in blue-link search results. AI SEO focuses on how language models interpret, parse, and represent your hotel—this involves structured data, entity clarity, factual consistency across sources, review signals from AI-trusted platforms, and content that answers questions in the formats AI prefers to cite. A strong traditional SEO foundation helps, but AI SEO requires additional specialized work on top of it.
Most hotels see measurable improvements in AI visibility within 60–90 days of implementing our GEO strategy. Full establishment in AI recommendations typically takes 3–6 months. Unlike traditional SEO, AI models update their training data and retrieval systems on varying schedules, so ongoing optimization is essential to maintain and grow your presence.
Yes. We track AI visibility using systematic query testing across ChatGPT, Gemini, Perplexity, and Google AI Overviews—monitoring how often your hotel appears in relevant recommendation queries for your market. We provide monthly visibility reports showing your hotel's AI recommendation frequency compared to competitors, with clear trends over time.
Start with a free AI visibility audit—we'll show you exactly where your hotel stands across ChatGPT, Gemini, and Perplexity, and what it'll take to change it.
Free AI Visibility Audit
We test 50+ prompts across 4 AI platforms
Custom GEO Strategy
Tailored to your property, market, and comp set
Response Within 24 Hours
No obligation, no pressure
"Zanobe helped us reduce OTA dependency by 40% and increase direct bookings by 620% in just 90 days."
— Zanobe Client, Koh Samui
Not ready to talk yet?