The Case Studies

Real Results forReal Properties

A field journal of luxury hotels we've partnered with to build stronger digital presence and grow direct bookings.

The Portfolio

Zulal Wellness Resort

Zulal Wellness Resort, Qatar's first traditional Arabic wellness retreat, had a world-class product but needed to convert awareness into direct bookings across a highly competitive luxury wellness market to capture high-intent audiences across the GCC, Europe and the UK. At the same time, their website required consistent technical maintenance to ensure a seamless booking experience aligned with the resort's premium positioning.

IHG Holiday Inn Express

Holiday Inn Express Soonvijai struggled with high acquisition costs and limited direct bookings. They needed to efficiently reach medical tourists, business travelers, and leisure guests while significantly improving ROI.

Extended-Stay HotelBangkok, Thailand

Novotel Living

Novotel Living Bangkok needed to drive long-stay bookings in a competitive market. They struggled to reach extended-stay travelers and had high acquisition costs.

Boutique Heritage HotelOxford, UK

Accor Mercure

Mercure Oxford needed to drive website traffic and increase direct bookings across hotel stays, events, and dining. They were losing potential guests to larger competitors and OTA channels.

Event/Conference Bookings

5-Star City HotelBangkok, Thailand

Marriott Renaissance

Renaissance Bangkok needed to maximize direct bookings and reduce OTA dependency. They wanted to improve ROI on advertising spend while increasing visibility in key international source markets.

Luxury All-Villa ResortKoh Samui Island, Thailand

Marriott W Hotel

W Koh Samui competed in the crowded luxury wedding and villa/resort market. They needed stronger organic and paid visibility for high-value search terms to attract wedding planners and luxury travelers actively searching for their private villa accommodation.

Top Family ResortKoh Samui Island, Thailand

IHG Holiday Inn Resort

Holiday Inn Resort Samui faced stiff competition for family travel to Koh Samui. They needed to drive qualified website traffic and boost direct bookings without relying on OTA commissions that cut deeply into profit margins.

About the Journal

What results does Zanobe deliver for hotels?

Every Zanobe case study reports exact results from a live hotel campaign, with the time period attached to each number.

Holiday Inn Resort Samui: +620% direct booking clicks in 90 days
Renaissance Ratchaprasong Bangkok: $0.10 cost per direct booking in 3 months
Holiday Inn Express Soonvijai: $0.11 cost per direct booking and +487% direct booking clicks in 3 months
Novotel Living Bangkok Sukhumvit Legacy: +430% direct booking clicks in 3 months
Mercure Oxford Hawkwell House: +215% direct booking clicks in 4 months
W Koh Samui: +47% organic search traffic in 6 months

How does Zanobe get these results?

Each project uses the same core levers. Google Ads and Google Hotel Ads reach travelers who are ready to book. Meta campaigns retarget past website visitors. SEO and AI search optimization put the hotel into Google and ChatGPT answers. Booking engine fixes turn more of those clicks into reservations.

We report on direct bookings and cost per booking, not likes or impressions. The clients above range from 4-star family resorts to 5-star luxury hotels, including properties under IHG, Marriott and Accor brands in Thailand and the UK.

Common Questions

How long does it take to see results from hotel marketing?

Paid campaigns usually show a measurable change in direct booking clicks within 90 days, as the Holiday Inn Resort Samui and Holiday Inn Express Soonvijai results show. SEO builds more slowly: W Koh Samui’s 47% organic traffic gain came over 6 months.

What does a direct booking cost with Zanobe campaigns?

It depends on market, season and budget. Our strongest campaigns have reached $0.10 to $0.11 in ad cost per direct booking (Renaissance Bangkok and Holiday Inn Express Soonvijai). Compare that with OTA commissions of 15% to 25% on every room night.

Can Zanobe get similar results for my hotel?

Results vary by property, market and budget, so we start with a free audit of your current channels. On a strategy call we show you where your direct booking opportunity is before you commit to anything.

Ready for Similar Results?

Let's grow your direct bookingstogether

Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.