Renaissance Bangkok needed to maximize direct bookings and reduce OTA dependency. They wanted to improve ROI on advertising spend while increasing visibility in key international source markets.
We implemented a performance marketing strategy with custom audience targeting, optimized bidding, and compelling visual content to drive high-value direct bookings at lower acquisition costs.
Launched exclusive room packages and F&B bundle promotions to drive demand
Optimized branded search campaigns to capture high-intent travelers searching the hotel name
Created custom audience segments from first-party data to target high-value guests
Implemented dynamic remarketing across Google and Meta for previous site visitors
Developed visual storytelling content showcasing restaurants, bars, and modern design
Produced high-quality photography highlighting guest experiences and amenities
Continuously optimized bidding strategies based on conversion value
Monitored and refined campaign performance daily to maximize ROI
Timeline: 3 months to optimal performance