The Challenge
Renaissance Bangkok needed to maximize direct bookings and reduce OTA dependency. They wanted to improve ROI on advertising spend while increasing visibility in key international source markets.
Our Approach
We implemented a performance marketing strategy with custom audience targeting, optimized bidding, and compelling visual content to drive high-value direct bookings at lower acquisition costs.
Launched exclusive room packages and F&B bundle promotions to drive demand
Optimized branded search campaigns to capture high-intent travelers searching the hotel name
Created custom audience segments from first-party data to target high-value guests
Implemented dynamic remarketing across Google and Meta for previous site visitors
Developed visual storytelling content showcasing restaurants, bars, and modern design
Impact & Performance
3 months to optimal performance
Services Delivered