Zanobe Benchmarks

How much qualified traffic can your budget buy?

Pick your region and budget. We'll estimate site visits from Meta and Google using real benchmarks across Thailand, the Middle East, and Europe.

Please select the region where your hotel is located.

$1,000
$100$10,000
50% / 50%
100% Google100% Meta
Estimated Clicks · Meta
1,064
Estimated Clicks · Google
781
Total Estimated Traffic
1,845

Calculations use USD by default. Toggle local currency to enter your budget in THB. Clicks = Budget ÷ CPC.

These are directional estimates using historical benchmarks. Actual results vary by creative, audience, seasonality, and website experience.

v1 · © Zanobe

About the Journal

How does the Hotel Traffic Estimator work?

Pick the region your hotel is in, set a monthly ad budget and choose how to split it between Meta and Google. The estimator divides each platform’s spend by its average cost per click to project website visits. You can override the default CPCs with numbers from your own ad accounts and download the estimate as a PDF.

The default benchmarks come from hotel campaigns Zanobe manages:

  • Thailand: $0.47 per click on Meta, $0.64 on Google
  • Middle East: $0.52 per click on Meta, $0.71 on Google
  • Europe: $0.89 per click on Meta, $1.23 on Google

How many website visits does a hotel ad budget buy?

A $1,000 monthly budget split evenly in Thailand buys about 1,064 Meta clicks and 781 Google clicks, roughly 1,845 visits. The same budget in Europe buys about 562 Meta clicks and 407 Google clicks, roughly 969 visits. Your market decides your cost per click more than anything else.

Traffic is not bookings. At a 2% website conversion rate, 1,845 visits becomes about 37 direct bookings. A slow or confusing booking engine can halve that, so check your site before you scale spend.

Common Questions

How accurate is the Hotel Traffic Estimator?

It gives directional estimates based on historical benchmarks. Actual results vary with creative, audience, seasonality and your website experience. For a sharper forecast, enter the CPCs from your own Meta and Google accounts.

Should a hotel spend more on Google or Meta?

Google Search and Google Hotel Ads capture travelers who are already searching. Meta creates demand and retargets past visitors. Most hotels need both. The right split depends on how much people already search for your hotel by name.

What if my hotel is not in Thailand, the Middle East or Europe?

Choose the closest region, then replace the default CPCs with your own numbers. For US properties, the European benchmarks are the closer starting point.