Hotel Marketing Agency Pricing
How much does hotel marketing cost?
Zanobe engagements start at $2,000/month, billed per platform. No setup fees. No lock-in contracts. No ad-spend markups. You pay for execution; the media budget goes directly to the platforms.
Most clients recover the retainer fee within 60–90 days through OTA commission savings alone — before counting the revenue from new direct bookings.
Starter
For independent boutique hotels testing their first paid channel to drive direct bookings.
- ✓Meta OR Google Ads management (one platform)
- ✓Up to 4 ad creatives + copywriting / month
- ✓Conversion tracking setup + ongoing optimization
- ✓Real-time reporting dashboard
- ✓Monthly performance report
- ✓Ad spend up to $10,000/month included
Best for: Properties with 20–60 rooms, currently 70%+ OTA-dependent
Expanded
For properties ready to run both paid channels plus content SEO and AI visibility to build a real direct-booking pipeline.
- ✓Meta AND Google Ads management (both platforms)
- ✓Everything in Starter
- ✓2 keyword-targeted SEO blog posts / month
- ✓On-page SEO for up to 5 pages / month
- ✓AI visibility (GEO): schema + answer-formatting to get cited by ChatGPT, Gemini & Perplexity
- ✓Direct-booking landing-page CRO: 1 A/B test / month
- ✓Bi-weekly strategy calls
- ✓Ad spend up to $30,000/month included
- ✓Dedicated account manager
Best for: Properties with 60–200 rooms targeting 30–50% direct booking share
Full-Service
For luxury and resort properties that want agency-grade execution across every digital channel.
- ✓All Expanded channels plus TikTok, Pinterest, programmatic display
- ✓4 blog posts / month + full content calendar
- ✓Full technical SEO implementation (dev fixes, site speed, structure)
- ✓Full website management and CRO
- ✓Multilingual creative production
- ✓Weekly strategy calls
- ✓Dedicated senior strategist + creative team
- ✓Custom analytics dashboard
- ✓Custom ad spend management, no cap
- ✓Priority response SLA
Best for: Luxury and resort properties with ADR above $300, targeting dominant direct share
One-time add-on
Hotel SEO Audit
A one-time deep audit: audience and keyword research (search volume vs. ranking difficulty), H1 and alt-tag analysis, orphan pages, broken links, meta title and description accuracy, sitemap review, and technical/backend SEO analysis — delivered as a prioritized action plan.
What's not in the fee
Ad spend (Google, Meta, TikTok, etc.) is billed directly by the platforms to your card — we don't touch it, don't mark it up, and don't have an incentive to inflate it. This is structurally different from agencies who charge a % of spend.
Website hosting, domain, booking engine software, and stock imagery are also outside the retainer. Ad creative and copywriting are included in every plan; larger production (multilingual creative, video) is part of Full-Service.
Starter and Expanded include content SEO — blog posts, on-page optimization, and AI visibility. Technical SEO implementation (dev fixes, site speed, redirects) is delivered through the one-time SEO Audit or as part of Full-Service, so the monthly retainer stays predictable.
Frequently asked questions about hotel marketing costs
How much does a hotel marketing agency cost?
Hotel marketing agency fees typically range from $2,000 to $20,000 per month depending on the scope of services, property size, and target markets. At Zanobe, per-platform plans start at $2,000/month for a single paid channel (Meta or Google Ads management), $3,000/month for both platforms plus SEO, and scale to $8,000+/month for full-service luxury properties running paid media, SEO, AI search, and multilingual creative across multiple source markets.
Are there setup fees or lock-in contracts?
No. Zanobe charges no setup fees and requires no long-term contracts. We operate on rolling monthly engagements. Most clients stay because of results, not contractual obligation — typically seeing positive ROI within 60–90 days.
What is included in hotel Google Ads management?
Our Google Ads management includes campaign setup and ongoing optimization of search campaigns, Google Hotel Ads (metasearch), Performance Max campaigns, brand-defense campaigns, and remarketing. We handle creative, bidding strategy, keyword management, and monthly reporting. Ad spend is billed separately and goes directly to Google — we do not mark it up.
How quickly will we see ROI from hotel digital marketing?
Paid media (Google Ads, Meta Ads) typically delivers measurable direct bookings within 30 days of going live. SEO and AI search visibility take 90–180 days. Most clients recover the agency fee within 60–90 days through OTA commission savings alone — if you're paying 15–25% commission to Booking.com and we shift 20% of those bookings to direct, the math is compelling.
How does Zanobe pricing compare to other hotel marketing agencies?
Most hotel marketing agencies either charge a percentage of ad spend (typically 10–20%, which creates incentive to overspend) or require 6–12 month contracts with high setup fees. Zanobe charges a flat monthly retainer with no setup fees, no ad-spend markups, and no lock-in contracts. At the same budget, more goes to media and execution.
Is SEO included, and what about technical SEO?
Yes — the Expanded plan ($3,000/month) includes content SEO: 2 keyword-targeted blog posts per month, on-page optimization for up to 5 pages, and AI visibility (GEO) work so your property gets cited by ChatGPT, Gemini, and Perplexity. Full technical SEO implementation — site speed, redirects, structural and backend fixes — is delivered either as a one-time SEO Audit ($1,750) or as part of Full-Service. Scoping SEO this way keeps the monthly retainer predictable while still moving your organic and AI-search visibility every month.
Do you work with independent hotels or only chains?
Primarily independent, boutique, and lifestyle hotels — they benefit most from direct-booking strategies because every percentage point of OTA dependency they eliminate goes directly to the bottom line. We also work with individual properties within soft brands and small collections.
Get a custom scope for your property
Pricing varies by property size, target markets, and channel mix. Book a 30-minute call and we'll scope the right engagement for your hotel.
Book a strategy call →