Hotel Marketing Agency Pricing
How much does hotel marketing cost?
Zanobe engagements start at $3,000/month. No setup fees. No lock-in contracts. No ad-spend markups. You pay for execution; the media budget goes directly to the platforms.
Most clients recover the retainer fee within 60–90 days through OTA commission savings alone — before counting the revenue from new direct bookings.
Essentials
For independent boutique hotels getting serious about direct bookings for the first time.
- ✓Google Ads management (search + hotel ads)
- ✓Monthly performance reporting
- ✓Basic SEO audit and on-page fixes
- ✓Direct-booking landing page review
- ✓Dedicated account manager
Best for: Properties with 20–60 rooms, currently 70%+ OTA-dependent
Growth
For properties ready to build a full direct-booking pipeline across paid, organic, and social.
- ✓Google Ads + Meta Ads management
- ✓SEO (technical, on-page, content)
- ✓AI search & GEO optimization
- ✓Monthly content (2 blog posts or 1 guide)
- ✓Conversion rate analysis and A/B testing
- ✓Bi-weekly strategy calls
- ✓Dedicated account manager
Best for: Properties with 60–200 rooms targeting 30–50% direct booking share
Full-Service
For luxury and resort properties that want agency-grade execution across every digital channel.
- ✓All Growth channels plus TikTok, Pinterest, programmatic display
- ✓Full website management and CRO
- ✓Multilingual creative production
- ✓Weekly strategy calls
- ✓Dedicated senior strategist + creative team
- ✓Custom analytics dashboard
- ✓Priority response SLA
Best for: Luxury and resort properties with ADR above $300, targeting dominant direct share
What's not in the fee
Ad spend (Google, Meta, TikTok, etc.) is billed directly by the platforms to your card — we don't touch it, don't mark it up, and don't have an incentive to inflate it. This is structurally different from agencies who charge a % of spend.
Website hosting, domain, booking engine software, and stock imagery are also outside the retainer. Creative production for ads is included in Growth and Full-Service tiers; Essentials clients typically provide brand assets.
Frequently asked questions about hotel marketing costs
How much does a hotel marketing agency cost?
Hotel marketing agency fees typically range from $3,000 to $20,000 per month depending on the scope of services, property size, and target markets. At Zanobe, engagements start at $3,000/month for essentials (Google Ads management and basic SEO) and scale to $12,000–$20,000/month for full-service luxury properties running paid media, SEO, AI search, and multilingual creative across multiple source markets.
Are there setup fees or lock-in contracts?
No. Zanobe charges no setup fees and requires no long-term contracts. We operate on rolling monthly engagements. Most clients stay because of results, not contractual obligation — typically seeing positive ROI within 60–90 days.
What is included in hotel Google Ads management?
Our Google Ads management includes campaign setup and ongoing optimization of search campaigns, Google Hotel Ads (metasearch), Performance Max campaigns, brand-defense campaigns, and remarketing. We handle creative, bidding strategy, keyword management, and monthly reporting. Ad spend is billed separately and goes directly to Google — we do not mark it up.
How quickly will we see ROI from hotel digital marketing?
Paid media (Google Ads, Meta Ads) typically delivers measurable direct bookings within 30 days of going live. SEO and AI search visibility take 90–180 days. Most clients recover the agency fee within 60–90 days through OTA commission savings alone — if you're paying 15–25% commission to Booking.com and we shift 20% of those bookings to direct, the math is compelling.
How does Zanobe pricing compare to other hotel marketing agencies?
Most hotel marketing agencies either charge a percentage of ad spend (typically 10–20%, which creates incentive to overspend) or require 6–12 month contracts with high setup fees. Zanobe charges a flat monthly retainer with no setup fees, no ad-spend markups, and no lock-in contracts. At the same budget, more goes to media and execution.
Do you work with independent hotels or only chains?
Primarily independent, boutique, and lifestyle hotels — they benefit most from direct-booking strategies because every percentage point of OTA dependency they eliminate goes directly to the bottom line. We also work with individual properties within soft brands and small collections.
Get a custom scope for your property
Pricing varies by property size, target markets, and channel mix. Book a 30-minute call and we'll scope the right engagement for your hotel.
Book a strategy call →