The Challenge
Novotel Living Bangkok needed to drive long-stay bookings in a competitive market. They struggled to reach extended-stay travelers and had high acquisition costs.
Our Approach
We deployed a targeted performance marketing strategy specifically optimized for long-stay conversions with custom bidding, audience segmentation, and conversion-focused landing pages.
Implemented Smart Bidding strategies specifically optimized for 2+ week bookings
Applied precise geo-targeting focused on Bangkok and source markets for long-stay travelers
Created custom audience segments specifically for extended-stay travelers
Conducted A/B testing on ad copy emphasizing flexibility and value of long stays
Optimized landing pages specifically for long-stay conversion with flexible booking options
Impact & Performance
3 months to 250%+ growth
Services Delivered