Paid Advertising That Drives Direct Hotel Bookings
Data-driven campaigns across Google, Meta, and TikTok that convert travelers into guests
Travelers research hotels across multiple platforms. We build integrated paid campaigns across Google, Meta, and TikTok that reach them at every stage of their journey—from inspiration to booking. Each campaign is optimized for direct bookings and transparent ROI tracking.
Why Paid Advertising Matters for Hotels
Paid advertising allows you to reach high-intent travelers where they are and guide them directly to your website. Hotels that invest strategically in paid ads see 3-5x ROI while paying significantly less than OTA commissions. The key is data-driven targeting and continuous optimization to maximize each dollar spent.
Common Questions
- What is the average ROI for hotel paid advertising?
- Should hotels use Google Ads or Meta Ads?
- How much should hotels spend on paid advertising?
- What is hotel retargeting and why does it work?
- How do hotels measure paid advertising performance?
What You'll Gain
Measurable results that improve your bottom line
Immediate Booking Impact
Start driving direct bookings within days, not months
Proven ROI
Typical ad spend of 5-10% generates 3-5x return on investment
Full-Funnel Targeting
Reach travelers at every stage from inspiration to booking decision
Complete Transparency
Real-time dashboards show exactly where spend goes and what it returns
Our Multi-Channel Paid Advertising Strategy
We design integrated campaigns across Google, Meta, and TikTok that work together to guide travelers from discovery to booking. Every campaign is built around your revenue goals with transparent ROI tracking and continuous optimization.
What You Get
Our Process
A proven methodology refined over hundreds of successful projects
Goal Definition & Audience Research
Define revenue targets and deeply understand your ideal guest profile
Strategy & Campaign Architecture
Design multi-channel strategy with platform-specific approaches and messaging
Creative Development
Produce high-performing ad creative including copy, images, and video
Campaign Setup & Launch
Configure campaigns with proper tracking and optimization settings
Launch & Real-Time Monitoring
Deploy campaigns and monitor performance continuously for rapid iteration
Optimize & Scale
Continuous testing and optimization to improve ROI and scale winning campaigns
Frequently Asked Questions
What is a good ROI for hotel paid advertising?
A well-managed campaign should deliver 3-5x ROI. For example, $10,000 in ad spend should generate $30,000-50,000 in direct booking revenue. Many of our clients see higher returns once campaigns are fully optimized.
Should hotels use Google Ads or Meta Ads?
Both. Google Ads capture high-intent travelers actively searching for hotels. Meta Ads build awareness and retarget previous website visitors. The best strategy uses both platforms in coordination.
How much should a hotel spend on paid advertising?
Most hotels should allocate 5-15% of revenue to marketing, with 50-70% of that going to paid advertising. A hotel with $2M annual revenue might spend $50,000-150,000/year on ads, which typically replaces significantly higher OTA commissions.
What is hotel retargeting and why is it important?
Retargeting shows ads to people who visited your website but didn't book. Since 95-98% of hotel website visitors don't book immediately, retargeting captures these potential guests at 3-5x higher conversion rates than cold traffic.
Success Stories
See how we've helped hotels like yours achieve remarkable results
Ready to Reduce OTA Commissions?
Let's discuss how paid advertising (google ads, meta ads, tiktok ads) can help your hotel drive more direct bookings and increase revenue. Book a free 30-minute consultation with our team.
Free Strategy Session
No obligation consultation with hotel marketing experts
Custom Strategy
Tailored recommendations for your specific property
Fast Response
We'll respond within 24 hours
"Zanobe helped us reduce OTA dependency by 40% and increase direct bookings by 620% in just 90 days."
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