See how your hotel's digital performance stacks up
Comprehensive analysis of cost benchmarks for CPC, CPA, and CTR across regions and platforms. Discover the best-performing ad creative types, targeting insights by demographics, and regional performance trends across Meta and Google.
Enter your details below to download 2025 Hotel Advertising Trends & Benchmarks
This 28-page report benchmarks hotel advertising performance on Meta and Google across Thailand, the Middle East and Europe. It covers cost per click (CPC), cost per acquisition (CPA) and click-through rate (CTR) by region and platform, the ad creative formats that performed best, and targeting insights by age, gender and device.
Without benchmarks, a hotel cannot tell whether a $1.20 cost per click is a bargain or a warning sign. Costs vary widely by market. Our Hotel Traffic Estimator uses baseline CPCs of $0.47 on Meta and $0.64 on Google in Thailand, versus $0.89 and $1.23 in Europe, nearly double. A campaign that looks expensive in Bangkok may be efficient in Barcelona.
The report gives GMs, directors of sales and marketing, revenue managers and independent owners a baseline to judge agency reports and in-house campaigns against.
Yes, as a baseline. Regional cost differences and creative trends shift slowly. For the latest numbers, read our blog post on CPA, CTR and ROAS benchmarks for hotel advertising in 2026.
Yes. Fill in a short form and we send you the full 28-page PDF.
Compare your own CPC, CPA and CTR against the figures for your region and platform. If you are well above benchmark, look at targeting, creative and your booking engine’s conversion rate before raising the budget.