Hotel Marketing Guides

Hotel marketing, straight talk

Direct, buyer-side guides for hotel GMs and marketing directors. Pricing benchmarks, agency selection frameworks, and the questions to ask before you sign anything.

How Much Does a Hotel Marketing Agency Cost?

Most hotel marketing agencies charge $3,000–$25,000 per month. The right number for your property depends on three things: scope, ad spend, and the market you operate in.

Hotel Marketing Agency vs In-House Team: Which Wins in 2026?

For most hotels under 200 keys, an agency outperforms an in-house team on cost, speed, and skill coverage. For flagship properties and brands, an in-house team becomes worth it around the 300-key mark.

How to Choose a Hotel Marketing Agency: A 2026 Buyer's Guide

Choosing the wrong hotel marketing agency costs more than the retainer — it costs 6 months of lost direct-booking growth. Use this framework to choose right the first time.

12 Questions to Ask Before Hiring a Hotel Marketing Agency

The right twelve questions reveal more about a hotel marketing agency than any case study deck. Ask them in your discovery call and you'll know within 30 minutes whether the agency is worth a second meeting.