Is your hotel website built to win direct bookings?
Enter your website and get an instant Direct Booking Scorecard, the things quietly sending your guests to the OTAs.
What does the Direct Booking Scorecard check?
Enter your hotel’s website address and the scorecard reads your site the way Google and AI crawlers do. It grades each area as Strong, Needs work or At risk:
- Direct booking engine: can guests find and start a booking?
- Book-direct incentive and rates: is there a reason to skip the OTAs?
- AI and Google search visibility, including schema and an llms.txt file
- Search visibility basics: titles, descriptions and headings
- Mobile experience, speed and Core Web Vitals
- Security and shareability: HTTPS and social previews
Why does direct booking readiness matter?
OTAs typically charge 15% to 25% commission. A hotel selling 1,000 OTA room nights a month at a $200 average rate and 18% commission pays $36,000 a month to the OTAs. Moving 20% of those nights to direct bookings keeps $7,200 a month in the hotel.
That shift only happens if your website converts. Paid ads and SEO bring travelers to your site; a weak booking engine sends them straight back to Booking.com or Expedia.
Is the Direct Booking Scorecard free?
Yes. Enter your website and your email, and the full scorecard is revealed straight away.
How accurate is an automated website grade?
It checks what can be measured from your public website, the same signals search engines and AI assistants see. It cannot see your booking data or ad accounts. For a full review, Zanobe runs a free manual audit.
What should I fix first?
Anything marked At risk in the booking engine or mobile experience categories. Those lose bookings from traffic you already have, so they pay back before any new marketing spend.