Brand & Social Media Marketing for Hotels
Build a brand that travelers fall in love with before they ever arrive
Your brand is what differentiates you from every other hotel. We help you develop a distinctive brand identity and strategic social presence that turns followers into loyal guests who book direct and return repeatedly. From strategy to content to community management, we build social media that drives real business results.
Why Brand and Social Media Matter for Hotels
Travelers research and connect with hotels on social media before booking. Hotels with strong brands and engaged communities command higher rates, enjoy better loyalty, and reduce OTA dependency. Social media is also the most cost-effective way to build lasting relationships with potential and past guests while showcasing what makes your property unique.
Common Questions
- How do hotels build a strong brand identity?
- What is the best social media strategy for hotels?
- How can hotels increase followers and engagement?
- Does influencer marketing work for hotels?
- How do hotels drive bookings from social media?
What You'll Gain
Measurable results that improve your bottom line
Stronger Brand Recognition
Build a memorable brand that stands out in a competitive market
Higher Engagement Rates
Create content that resonates and sparks conversation
Direct Booking Impact
Turn social followers into direct-booking guests
Improved Guest Loyalty
Build lasting relationships that drive repeat bookings
Our Brand & Social Media Approach
We develop comprehensive brand strategies that define your unique positioning, then bring that brand to life through compelling content, engaged communities, and strategic partnerships. Every piece of content is designed to build emotional connections and drive direct bookings.
What You Get
Our Process
A proven methodology refined over hundreds of successful projects
Brand Discovery
Deep dive into your property's unique story, values, and competitive advantages
Strategy Development
Create comprehensive brand positioning and social media strategy
Content Production
Develop high-quality photos, videos, and written content that brings your brand to life
Community Building
Launch consistent posting and engage with your audience
Influencer Partnerships
Identify and collaborate with influencers who align with your brand
Measurement & Refinement
Track performance, gather insights, and continuously refine strategy
Frequently Asked Questions
How do hotels build a strong brand on social media?
Strong hotel brands share authentic stories, showcase real experiences (not just rooms), engage genuinely with followers, maintain visual consistency, and post regularly. The key is showing the emotion and lifestyle of staying at your property, not just listing amenities.
Does influencer marketing work for hotels?
Yes. Strategic partnerships with relevant micro-influencers drive awareness, authentic content creation, and direct bookings. Typical ROI is 5-10x for well-matched partnerships where the influencer's audience aligns with your ideal guest.
Which social media platforms should hotels prioritize?
Instagram is essential for visual storytelling. TikTok is rapidly growing for reaching younger travelers (under 40). Facebook remains important for certain demographics and paid advertising. LinkedIn can be valuable for business travel. Focus on platforms where your ideal guests spend time.
How can hotels drive direct bookings from social media?
Use strategic CTAs in bio and posts, Instagram Stories with booking links, exclusive social-only offers, user-generated content campaigns, and social media advertising. Hotels with strong social presence see 20-30% of direct bookings influenced by social media.
Success Stories
See how we've helped hotels like yours achieve remarkable results
Ready to Reduce OTA Commissions?
Let's discuss how brand identity & social media strategy can help your hotel drive more direct bookings and increase revenue. Book a free 30-minute consultation with our team.
Free Strategy Session
No obligation consultation with hotel marketing experts
Custom Strategy
Tailored recommendations for your specific property
Fast Response
We'll respond within 24 hours
"Zanobe helped us reduce OTA dependency by 40% and increase direct bookings by 620% in just 90 days."
Not ready to talk yet?