The Challenge
Mercure Oxford needed to drive website traffic and increase direct bookings across hotel stays, events, and dining. They were losing potential guests to larger competitors and OTA channels.
Our Approach
We built an integrated performance marketing strategy across Google Ads and Meta with geo-targeting and audience segmentation to reach high-intent travelers and event planners.
Launched Google Search Ads campaigns targeting Oxford accommodation and event venue keywords
Implemented Meta (Facebook/Instagram) campaigns with geo-targeting to reach travelers planning Oxford trips
Conducted extensive A/B testing of ad creatives and messaging to optimize performance
Launched dynamic retargeting campaigns to re-engage website visitors
Tested multiple ad formats including videos, carousels, and static images
Impact & Performance
4 months to 215% increase
Services Delivered