Holiday Inn Express Soonvijai struggled with high acquisition costs and limited direct bookings. They needed to efficiently reach medical tourists, business travelers, and leisure guests while significantly improving ROI.
We implemented a data-driven performance marketing strategy with geo-targeting, custom audiences, and budget optimization to dramatically reduce CPA while increasing direct bookings across all guest segments.
Analyzed geographic and demographic data to identify highest-value source markets
Created custom audiences specifically targeting medical tourists and their associated search patterns
Developed exclusive booking incentives and special packages to drive conversions
Implemented comprehensive SEO targeting medical tourism keywords
Created loyalty programs to encourage repeat bookings and referrals
Applied geo-targeting focused on key source markets for medical tourism
Launched dynamic remarketing campaigns for high-intent website visitors
Optimized budget allocation based on real-time performance data across segments
Tested and refined campaign messaging for medical, business, and leisure audiences
Timeline: 3 months to optimal performance