Hotel Marketing Agency · North America
Hotel Marketing Agency Miami
Zanobe is a hotel marketing agency for Miami properties — South Beach lifestyle hotels, Brickell business hotels, and Coral Gables luxury flagships. We help Miami hoteliers capture US, Latin American, and European leisure demand without burning budget on broad paid media.
Book a strategy call →The Miami hotel market in 2026
Miami is a uniquely seasonal, uniquely international hotel market. Peak season runs Dec–April; Latin American demand is year-round; European leisure spikes in summer. Marketing that treats Miami as a single audience overspends; marketing that segments by source market and season compounds.
Who books Miami hotels
Roughly 50% domestic US, 30% Latin American (Brazil, Argentina, Colombia, Mexico), 20% European and other international. Spanish and Portuguese creative for Latin American audiences materially outperforms English-only creative for those segments.
Channels we run for Miami hotels
- •Multilingual Google and Meta Ads (English, Spanish, Portuguese) for source-market targeting
- •TikTok and Instagram for lifestyle and South Beach demand capture
- •Google Hotel Ads with seasonally adjusted bidding
- •AI search optimization for "best Miami hotel" and "luxury hotel Miami Beach" queries
Local challenges we solve in Miami
- •Strong off-season volatility requires aggressive shoulder-season demand generation
- •High creative fatigue — Miami audiences scroll fast and require constant creative refresh
- •Competition from Airbnb and short-term rentals on family bookings
Frequently asked questions
How much does a Miami hotel marketing agency cost?
Zanobe engagements for Miami properties typically range from $4,000 to $15,000 per month. Miami benefits from multilingual creative — clients targeting Latin American source markets often see the highest ROAS.
Do you create Spanish and Portuguese ad creative for Miami hotels?
Yes. We create native Spanish and Portuguese creative — not translations — for Latin American source markets, which materially outperforms English-only campaigns for those audiences.
Can you help with off-season demand generation in Miami?
Yes. Shoulder and off-season demand is one of the highest-ROI levers for Miami properties. We build always-on retargeting and lookalike funnels that smooth occupancy across the calendar.
Ready to grow direct bookings at your Miami hotel?
We work with a limited number of hotels per market to ensure focused execution.
Book a strategy call →